Strategic communication on the European integration process plays an important role in a country's accession to the European Union. In this regard, a TAIEX workshop on strategic communication on European integration in BiH was held in Sarajevo (4-5 March 2020).
The aim of the workshop is to improve the capacities of the administrative bodies regarding communication on the European integration process, as well as to present the challenges that the administrative bodies face in this field. Experts from the Netherlands, Croatia and Slovenia presented the knowledge and experience of their countries in this field to the participants and spoke about what strategic communication is, how to create an effective message, how to communicate about the EU, how to use modern means of communication, etc.
Due to the topics covered, the workshop is primarily intended for public relations and European integration officers. The following institutions of the Republic of Srpska were represented at this workshop: Ministry of Justice, Ministry of Finance, Ministry of the Interior, Ministry of Education and Culture, Ministry of Energy and Mining, Ministry of Economy and Entrepreneurship, Ministry of Agriculture, Forestry and Water Management and Ministry of European Integration and International Cooperation.